On 20 November 2025, Inter Expo Center Sofia will host the first Bulgarian edition of MastersCONF, a full-day business conference that promises to be one of the year’s most insight-packed events. Organized by ExpandX Marketing & Web and OSM International Group, the forum will bring together managers, entrepreneurs, investors, and specialists from over seven countries.
MastersCONF is where digital economy meets traditional industry, ideas meet practice, business meets social responsibility, and leadership meets new technologies.
Key topics of the business conference are AI, Marketing, Web 4.0, Finance, Management, HR, Business Growth, Sales, International Trade, Technologies and Digitalization.
Alongside the keynote sessions, MastersCONF 2025 stands out with its practical orientation. Participants will benefit from two hands-on business workshops, highly interactive sessions with the speakers, and opportunities to discuss real-world challenges directly with industry leaders. For those holding a VIP ticket, all presentation materials and exclusive resources from the conference will be made available, ensuring lasting value long after the event concludes.
Expected to draw 550+ participants, MastersCONF 2025 delivers a dynamic agenda designed to turn global best practices into locally-applicable strategies. It’s not just about listening—it’s about doing.
The organizers from ExpandX and OSM also promise many surprises.
Key Themes & Agenda Highlights
The event’s program spans critical business domains, including:
- Sales, Trade & Business Development
- Web 4.0, Digital Economy & Artificial Intelligence (AI), Robotics
- Digital Marketing, Advertising & Branding
- Finance, Investments & Financial Sustainability
- Management, Leadership & Team Growth
- Human Resource Development, Employer Branding
The agenda is packed: over 20 lectures and keynotes, two hands-on business workshops, and a Masters Matrix panel discussion plus Q&A sessions with experts.
Some of the confirmed speaker topics include:
- Ivan Zorzetto (OSM Europe) – “Mastering Sales, Negotiations and Value Creation: Strategies for Business Growth”
- Temelko Dechev (ExpandX Marketing & Web) – “Marketing & Sales Alignment for Expansion in the Digital Economy”
- Roberto Gorini (Original AI, Switzerland) – “Using AI to Elevate and Grow Your Business”
- Svetla Dobreva (Commerzbank DTC) – “AI in Employee Experience: Enhancer or Displacer?”
- Vladislav Velev (bTV Media Group) – “Cybersecurity as a Key Business Strategy”
- Daniel Troev (Psychologist) – “Managing Stress and Anxiety in a Business Environment: Practices for Inner Resilience”
- Alexander Beckyarov (HP Inc. Bulgaria) – “Business Transformation in Tech: Innovation, Efficiency & Scaling”
- Samuil Petkov (All Channels Communication) – “Marketing Strategies from Check-In to Loyalty: Creating Lifetime Clients in a Digital World”
- Martina Dimitrova (Hyatt Regency) – “Hospitality & Leadership in a Fast-Evolving Market”
- George Dimitrov (Infinity Capital) – “Financial Strategies for Sustainable Business Growth”
- Kristiyan Mihailov (PARAi) – “Integrating Robotics & Automation into Established Businesses”
Enhanced Attendee Experience: Wellness, Expo & More
To ensure the event is more than just lectures, MastersCONF 2025 puts special emphasis on the overall experience:
- Business Expo Zone: a showcase area to explore innovations, software, tools, and partners that help businesses improve internal processes, expand into new markets, and sharpen their competitive edge.
- Massage & Wellness Zone: available for Premium and VIP ticket holders; includes massage chairs, relaxation areas, a peaceful space to recharge during breaks.
- Healthy Surprises: fresh fruits, organic/healthy food snacks, premium mineral and healthy drinks, aromatic coffee breaks—all designed to keep energy up and minds sharp throughout the day.
Prices vary depending on registration time; early-bird (promo) discounts are significant.
Language, Logistics & Inclusivity
- The event will be bilingual: lectures/keynotes will be delivered in Bulgarian and English.
Simultaneous interpretation (English ↔ Bulgarian) will be available for those who request it (there’s an additional fee per device). - All tickets include VAT (20%).
- Ticket transfer to another person is allowed up to 7 days before the event. Refunds are not available.
A Conference with Purpose & Partnership
MastersCONF isn’t solely about business; it’s also about impact:
- Charitable Cause: A portion of ticket sales will be donated to SOS Children’s Villages Bulgaria. At the close of the event, a donation voucher will be presented.
Strong Partner Network: Over 50 companies, trade organizations, media outlets, and chambers have already partnered with MastersCONF. Economic.bg and Economics Magazine are official media partners.
Who Should Attend & Why
MastersCONF 2025 is geared toward:
- C-suite executives (CEO, CFO, CMO etc.) seeking fresh visions for scaling and resilient growth.
- Business owners and entrepreneurs looking for proven strategies, technology leverage, and international expansion.
- Marketing & Sales leaders wanting hands-on tools to sharpen campaigns, branding, and performance.
- HR professionals & employer branding experts focused on talent attraction and retention.
- Team leads, mid-level managers, specialists craving real-world cases, not just theory.
- Startups & innovators aiming to connect, learn fast, and accelerate.
How to Secure a Spot
- Registration is open at mastersconf.com.
- Seats in all ticket categories are limited; early registration grants access to promotional pricing.
- You can get additional -20% Discount applying Promo Code: CT20
- For more details check the official website: mastersconf.com
MastersCONF 2025 is positioning itself not just as a conference, but a catalyst: for growth, innovation, meaningful connections, and social impact. If you’re aiming to navigate complex challenges, adopt cutting-edge tools, or simply be part of a community shaping Bulgaria’s business future—this is where you need to be.