Kaizen Gaming, Betsson Group, and 1xBet all made headlines in the gaming and betting sector this week. From award ceremonies to global football partnerships, the competitive environment continues to evolve as operators strengthen their presence. Spartans, meanwhile, is positioning itself with a 300% affiliate model structure that sets it apart from many other betting sites.
At the SBC Summit Lisbon 2025, industry awards highlighted Betsson and Kaizen Gaming for their operational excellence, while 1xBet renewed its partnership with Paris Saint-Germain, ensuring continued visibility across international football. Alongside these moves, Spartans casino is expanding its affiliate network to attract long-term partners with flexible earning models.
Betsson and Kaizen Gaming Recognized at SBC Summit
The SBC Summit concluded with a gala that celebrated 37 winners across multiple categories. Among the standout operators, Kaizen Gaming took home two awards: Operator of the Year (Large) and Sportsbook Operator of the Year. Its Betano brand’s global football partnerships with clubs like Bayern Munich, Aston Villa, and Flamengo highlight the operator’s global scale.
Betsson Group also secured a prestigious award by being named Casino Operator of the Year. Holding licenses in 25 jurisdictions, Betsson offers a vast portfolio of slots, live casino titles, and proprietary content exclusive to its users. Its recognition underscores a strong balance between regulatory compliance and content innovation.
Other winners included EveryMatrix, Sportradar, and Pragmatic Play, reflecting the growing importance of suppliers and data-driven solutions. The annual awards further demonstrated how large operators and suppliers are influencing standards across betting sites worldwide.
1xBet Strengthens Partnership with Paris Saint-Germain
Paris Saint-Germain and 1xBet renewed their partnership for three more seasons, keeping 1xBet as the club’s Official Betting Partner. The collaboration ensures that the brand’s presence will continue to be visible in high-profile matches through LED boards, 3D carpets, and digital activations.
The renewal builds on years of joint campaigns, including fan engagement initiatives and exclusive promotions. PSG’s global following has offered 1xBet substantial exposure, contributing to the operator’s growth across international markets. According to both parties, the extension reflects mutual trust and a shared ambition for expansion.
For 1xBet, aligning with a club of PSG’s stature reinforces its competitive position against other betting sites, particularly in markets where football partnerships are critical to brand building. The deal also ensures fans gain unique experiences through digital campaigns and interactions with club legends.
Spartans Expands Affiliate Program with Flexible Models
While industry leaders like Betsson and 1xBet focused on awards and partnerships, Spartans continues to grow through its affiliate network. The company promotes itself as one of the largest online casino affiliate programs globally, offering revenue opportunities through multiple commission models.
Spartans provides three main structures for affiliates: a CPA model that delivers fixed payouts per player, a Revenue Share model where partners earn a percentage of wagers, and a Hybrid model combining the two. This flexibility allows affiliates to choose structures that best align with their marketing strategies and audience profiles.
In addition to payout flexibility, Spartans supports affiliates with marketing materials, dedicated account managers, and a continually updated gaming platform. The program is designed to reward affiliates for both acquisition and long-term player engagement, making it competitive with larger betting sites.
The strength of Spartans’ affiliate offering lies in its ability to combine strong commissions with a crypto-focused platform. Affiliates not only gain from traffic conversions but also from promoting a betting site built around fast, borderless crypto payments. For partners, this creates an angle distinct from traditional operators like Betsson or BetMGM, appealing particularly to players seeking frictionless deposits and withdrawals.
Closing Analysis
Betsson’s SBC awards and 1xBet’s PSG partnership renewal underline the scale and influence of established global brands. These moves highlight how recognition and high-profile collaborations remain central to growth strategies in the iGaming industry.
At the same time, Spartans’ affiliate program signals a different kind of expansion. By offering affiliates CPA, revenue share, and hybrid models, Spartans gambling is positioning itself as a competitive alternative among betting sites, particularly for partners focused on crypto-driven markets. Together, these developments show that while legacy operators dominate with awards and sponsorships, newer entrants like Spartans are finding room to grow through network-based incentives.
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