Treasury and BTC Inc Launch Bitcoin Magazine Nederland and Announce Bitcoin Amsterdam 2026

by Samantha McLauren

Treasury B.V. (“Treasury”) an emerging Euro-denominated Bitcoin treasury company and BTC Inc, the company behind Bitcoin Magazine and some of the world’s largest Bitcoin conferences, today announce it will launch Bitcoin Magazine Nederland, a dedicated Dutch and European Bitcoin publication focused on education and awareness. In addition, Bitcoin Amsterdam is also set to return and will take place on 5 & 6 November 2026, as well as the launch of. 

This focus on education is especially relevant in the Netherlands, one of Europe’s leading markets for crypto adoption. With approximately 17%1 of consumers holding cryptocurrency and awareness levels exceeding 90%1, the rapid growth in participation has increased the need for credible and independent education as well as resources. To support this, Treasury has invested in a dedicated digital publication: Bitcoin Magazine Nederland. 

Bitcoin Magazine Nederland also forms part of a broader ecosystem of Bitcoin education and engagement initiatives supported by Treasury. This includes Bitcoin Amsterdam, Europe’s leading Bitcoin conference, which will return in 2026 and be hosted on 5 & 6 November 2026 at the Sugarfactory in Amsterdam. The 2025 edition welcomed more than 5,000 attendees and successfully reached new audiences, a key factor in driving broader awareness and long-term Bitcoin adoption. 

To coincide with its launch, Bitcoin Magazine Nederland is introducing a 21-day educational course aimed at newer audiences. The course provides clear context around Bitcoin, challenges common misconceptions as well as explaining its real-world mechanics and value propositions in an accessible format.

Khing Oei, Founder and CEO of Treasury, said:
“We are incredibly excited to bring Bitcoin Magazine Nederland to life in partnership with BTC Inc. From the outset, we believed that innovation must be matched with credible, high-quality education delivered through engaging and trusted channels. Our ambition is to help build a stronger, more informed Bitcoin ecosystem across Europe. Initiatives such as Bitcoin Magazine Nederland, alongside the return of Bitcoin Amsterdam in November 2026, reflect our long-term commitment to supporting responsible Bitcoin adoption—grounded in education, open dialogue, and community engagement.”

Brandon Green, CEO of BTC Inc, said:
“Bitcoin Magazine Nederland represents a strong example of how the Bitcoin Magazine brand can continue to grow and reach new audiences through local partnerships. We are excited to support Treasury in further bringing trusted Bitcoin education to the Dutch market, while continuing to steward and grow the Bitcoin Magazine brand globally.”

Bitcoin Magazine Nederland X: https://x.com/btcmag_nl
Bitcoin Magazine Nederland LinkedIn: https://www.linkedin.com/company/bitcoin-magazine-nl/

About Treasury

Treasury is an emerging euro-denominated Bitcoin treasury company. With Bitcoin as the digital gold benchmark, we are building a transparent, liquid, and institutional-grade structure for Bitcoin exposure in Europe. Our robust Bitcoin treasury approach focuses on systematic Bitcoin accumulation as our primary reserve asset and generating Bitcoin-yield by leveraging a robust capital markets strategy, including equity and debt. To access global capital markets, Treasury is pursuing a listing on Euronext Amsterdam (intended ticker: TRSR), one of Europe’s leading exchanges via a reverse listing. Beyond its core Bitcoin accumulation strategy, Treasury also aims to act as an advocate for greater Bitcoin adoption and foster broader engagement across the Netherlands and Europe.Find out more on www.treasury-btc.com.

About BTC Inc

BTC Inc is the parent company of BTC Media, LLC, the publisher of Bitcoin Magazine, the original and most trusted source for Bitcoin news and education, and producer of The Bitcoin Conference, the largest and most influential Bitcoin event in the world. Headquartered in Nashville, BTC Inc builds media, data, events, and advocacy products that accelerate Bitcoin adoption around the globe.