GIFTO is a decentralized universal gifting protocol which connects digital content consumers on the market. The primary goal is to allow content creators and their fans to send and receive exciting virtual gifts. Those can range from a simple virtual bouquet of roses to virtual cars and yachts.The GIFTO protocol is the core for enabling the creation and exchange of virtual gifts built on smart contracts as well as blockchain technology. The whole platform itself is driven by the created decentralized consumer-driven virtual economic system. GIFTO maintains a structure to create gifts unique to its nature and character. Therefore by adding the element of fun it drives interest into the investment.Opening up gift creation collaborations to the masses and establishing new markets is one of the general purposes which GIFTO is trying to implement. The system runs on the cross-platform technology confirmation which enables users to send and receive GIFTO Tokens on any Social Media Platform. This way the whole expansion of the platform itself allows more and more users to join.