Vietnam is among Asia’s most commercially consequential markets, benefitting significantly from informed, on-the-ground perspectives. Ho Chi Minh City is one of the region's most active commercial centres, making it a natural point of convergence for operators with interests that extend across the region.
SPiCE East Asia will address this practical dimension directly, with a focus on compliance structures, payment infrastructure, localisation, and the shifting relationship between land-based and digital models. The conversation here is grounded in operational reality.