Commerce & advertisement
MAD Network claims to be the first blockchain-based network for digital advertising with secured privacy.
MAD Network claims to be the first blockchain-based network for digital advertising with secured privacy. The mission of this ICO is to be a modern protocol for simplifying the relationship between publishers, advertisers, and consumers by eliminating any intermediaries and return value by ensuring transparency for all actors. The MAD network is characterized by a decentralized ad tech ecosystem of applications developed to facilitate a peer-to-peer exchange of data, ad campaigns and ad inventory via data management platforms and distributed network of exchanges. MAD Network is considered to be the future of programmatic advertising due to its specific consensus mechanism and Proof of Real Work combined to improve cost-effectivity and interactions. The underlying token of the project is with symbol MAD, and it is an ERC20 type.