17 Dec 2019 Marsha Tusk
AMD Joins Forces With Robot Cache And ULTRA, And Enters Тhe Blockchain Game Alliance (BGA)
One of the largest computing hardware manufacturers, AMD, announced a strategic partnership with ULTRA and Robot Cache to help boost the development of blockchain-based gaming solutions.
AMD, mostly known for its manufacturing of computing and graphics processors, entered the announced in September 2018 Blockchain Game Alliance. The cooperation includes large players like Ubisoft, Consensys, EverdreamSoft, Enjin, and ULTRA.
The Alliance strives to foster the incorporation of distributed ledger technology into the gaming sector. AMD's involvement in the open-source BGA would be "providing the gaming sector with high-performance computing solutions to transform how games are created, released, and interacted with."
One of the key points of BGA's plan is to provide awareness for game developers and boosting the adoption of DLT and blockchain technologies for further enhancing the in-game user experience.
According to Nicolas Pouard, Blockchain Initiative Director at Ubisoft, "BGA aims to gather the world's best game developers to provide gamers with a unique system, tailored to their needs. We are glad that AMD joined our open-source organization, as technology is nothing without the hardware."
AMD's involvement in the gaming scene started over a decade ago when the company released a series of gaming processors. AMD also acquired graphics card giant ATI technologies to provide an "end-to-end" solution for the ever-increasing need for modern games.
Now, with AMD's Ryzen line of CPUs and Radeon graphics processors, the company would provide "optimal" blockchain-based gaming experience, in cooperation with blockchain game marketplaces Robot Cache and ULTRA.
Joerg Roskowetz, head of blockchain at AMD, stated his confidence about the new technology, highlighting that "blockchain meets the high expectations of both gamers and publishers for transparency, security, and increased flexibility."
"By utilizing blockchain technology, we could provide gamers with diverse mechanisms for exclusive online gaming content, and now users could really own the content they purchase or receive," Roskowetz added.
However, AMD took a big hit in the crypto winter of 2018, mostly due to the absence of crypto mining markets. Ten percent of AMD's Q1 2018 revenue was from selling processor chips for crypto mining. Results from Q3 of 2019, however, show $1,8 billion in revenue, mostly thanks to AMD's full quarter of the new generation Radeon, EPYC, and Ryzen processors.
Lisa Su, CEO of AMD, pointed out that their CPU and GPU units could "provide the gaming sector with the best match in terms of high-demanding tasks, such as games and blockchain applications."
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