20 Dec 2024 Anthony Lehrman
Buenos Aires, Capital Of The Crypto Future? The World’s Eyes On March 2025
The answer to this question seems to be forming strongly at Palacio Libertad, which from March 24 to 26, 2025, will become the epicenter of technological innovation brought by blockchain and especially Web3 to Latin America. MERGE Buenos Aires is an event that merges technology, culture, and business, promising to transform the city into the global center of the decentralized future revolution with Web3.
MERGE Buenos Aires marks the first stage of the event’s international expansion. Originally launched in Spain, it successfully represented the fusion between Europe and Latin America within the Web3 industry. The recent MERGE Madrid event took place in October with resounding success, attracting over 2,500 attendees and 230 world-class speakers. It featured the participation of prestigious corporations such as PayPal, Adidas, Mastercard, BBVA, Banco Santander, Telefónica, BTG Pactual, and SAP, alongside native blockchain ecosystem companies like Circle, Ripple, Coinbase, Arbitrum, Polkadot, Polygon, and Chainlink. Promising startups also took part in three intense days of innovation, networking, and immersive experiences. As a bridge between continents and sectors, the event arrives in Latin America with the conviction of not being just another event in Buenos Aires’ crowded calendar.
MERGE Buenos Aires is a statement of intent: to reinforce Argentina's position as a key player in the blockchain ecosystem, artificial intelligence, and the technologies shaping the future. Over three days, the event will bring together 5,000 attendees, who will learn firsthand about the transformation strategies of tech and financial giants such as Mastercard, Microsoft, Banco Santander, or Towerbank, emerging startups, financial institutions, and representatives from local and international governments, including the Central Bank of the Republic of Argentina (BCRA).
Technology as the Driver of Change in the Financial Sector
At MERGE Buenos Aires 2025, the future of finance in the coming Internet will take center stage, with an agenda bringing together key actors from the global financial ecosystem. The coexistence of traditional finance and crypto assets will be a central theme of the conference. Custodians, infrastructures, protocols, stablecoin issuers, and regulators such as Argentina's National Securities Commission (CNV) and central banks like Argentina's and Brazil's will lead essential debates on the convergence of two worlds destined to meet, defining the crypto and blockchain environment as enablers of a society that aims to lead the financial well-being of its citizens on a global scale.
Additionally, the event will feature top-tier financial institutions, including the first confirmed partners: Banco Santander, Towerbank, and Banco Inter, along with Web3-native companies like CryptoMarket and Chainalysis, they will share their vision for how traditional institutions can adopt and transform their operational models toward decentralized technologies. The conversation will also involve key fintech chambers and associations from countries like El Salvador, Panama, Peru, Brazil, Chile, the Dominican Republic, and Colombia, among others, representing the entrepreneurial and innovation perspectives of the region.
From the impact of tokenization and digital assets to the interoperability between traditional financial systems and DeFi, MERGE will position itself as the place where strategies for transforming the financial sector in the Web3 era will be shaped.
Leisure and Culture Also Play a Role
In a nod to the transformative potential of technology, activities will extend beyond Palacio Libertad. Buenos Aires, a city that has always reinvented itself, will serve as the backdrop for networking events, VIP dinners, community events, and cultural tours designed to inspire collaborations that transcend borders and disciplines.
If technology is the engine of change, culture is the soul that gives it direction. MERGE Buenos Aires will also invite attendees to immerse themselves in the cultural movement that is forging links with the future Internet technology (Web3). From concerts and digital art exhibitions to immersive experiences, the event promises to be a mosaic of innovation and tradition.
Voices That Shape the Future
The event will feature over 200 speakers, including international leaders such as Coty de Monteverde, Head of Crypto & Blockchain at Banco Santander; Sebastian Resano, Regional Director of Crypto & Digital Assets at Mastercard; Fabio Araujo, Economist at the Central Bank of Brazil; Yemel Jardi, Executive Director of Decentraland; Manuel Beaudroit, Co-founder and CEO of Belo; and prominent local representatives like Pedro Inchauspe, Director of the Central Bank of the Republic of Argentina. The diversity of perspectives guarantees deep discussions on hot topics such as international regulatory policies, the social impact of blockchain technology, and opportunities for emerging economies.
This mix of voices reflects MERGE’s spirit: connecting different viewpoints to build a shared future. Like a swarm of constantly moving ideas, the event will be a space to question the established and find innovative solutions.
Argentina on the Global Innovation Map
At a time when the adoption of disruptive technologies is accelerating in Argentina, MERGE Buenos Aires arrives as confirmation that the country is ready to play in the big leagues. With one of the highest cryptocurrency adoption rates globally and a steady flow of talent feeding renowned tech startups, the region is proving that innovation can be its calling card to the world.
MERGE Buenos Aires is not just an event; it’s a platform for change. Ideas, alliances, and projects that could define the future of decentralized technology in the coming years will take shape on its stages.
Because if the future is built today, Buenos Aires is ready to lead. The question isn’t whether Argentina is prepared, but what role it will play in this new decentralized world. MERGE invites us to discover it.
For more information on MERGE Buenos Aires, the agenda, and how to get tickets, visit https://www.mMERGE.io.
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