14 Aug 2025
Cold Wallet Sets Sights on Industry Leaders With Cashback Features & 2 Million-User Head Start
In the crypto wallet market, MetaMask and Trust Wallet have long been the dominant names. They’ve set benchmarks for browser extensions, mobile features, and multi-chain access. But they’ve also set another standard, charging users for every swap, bridge, and gas transaction without offering anything back.
Cold Wallet has identified this gap as an opportunity. With $5.9 million in presale funds, more than 701 million tokens sold, and a $270 million acquisition of Plus Wallet, it is entering the space not as a quiet newcomer but as a challenger with a strong starting position.
Turning Transaction Costs Into User Rewards
Cold Wallet’s concept is simple: every time a user pays gas, swaps tokens, or bridges assets, they get CWT tokens back. There are no staking rules, no lockups, rewards are automatic. This cashback approach turns unavoidable costs into value-generating actions.
MetaMask and Trust Wallet, despite their massive user bases and brand recognition, do not offer systems that reward activity directly. Cold Wallet is betting that, as costs continue to rise, wallets that give back will gain loyalty faster.
The Plus Wallet acquisition brings more than just tech. It delivers over 2 million active users and a proven, user-friendly interface into Cold Wallet’s system. This gives the project an immediate testing ground for its cashback features and removes the slow ramp-up phase most new products face.
In an industry where network effects often decide the winners, inheriting millions of users from the start is a significant edge.
Presale Entry With a Fixed ROI Path
At $0.00998 in Stage 17, Cold Wallet’s presale offers a projected 3,632% return to its fixed $0.3517 launch price. The presale runs across 150 stages, each sell-out raising the price and lowering the ROI for the next buyers.
This structure is already proving effective, over 700 million tokens have been sold in weeks, with recent stages selling out faster. The shrinking ROI creates urgency, especially given that development is funded and adoption channels are ready.
Historically, wallet competition has focused on security, transaction speed, and multi-chain access. These remain vital, but user experience is increasingly critical. Many retail users find MetaMask’s interface overly complex and Trust Wallet’s learning curve steep.
Cold Wallet, through Plus Wallet’s design, offers simplified navigation and smoother transaction flows. When combined with its cashback rewards, users have a direct incentive to make it their main wallet rather than just another installed option.
If its adoption trajectory mirrors other cashback-focused fintech products, Cold Wallet could gain traction quickly, particularly with cost-conscious traders and DeFi participants.
A Challenger With Real Traction
Crypto wallet markets are notoriously sticky, with users reluctant to switch unless there’s a compelling reason. A clear and immediate benefit can break that resistance, and Cold Wallet’s proposition is easy to grasp: keep doing what you’re doing, but earn for it instead of losing to fees.
With Plus Wallet’s user base, a live product, and a presale built for ROI, Cold Wallet skips the riskiest stage most startups face, proving adoption and liquidity.
While $5.9 million in presale funding ensures development and marketing resources, Cold Wallet still faces the challenge of competing against brands with strong loyalty and deep DeFi integration. The strategy focuses on converting Plus Wallet’s users into active CWT holders, expanding with referral incentives, and maximizing cashback engagement. If it succeeds, it could move from competitor to market disruptor.
Concluding Insights
Cold Wallet’s arrival in the wallet market is more than another token launch, it’s a well-funded, user-backed challenge to two of the industry’s biggest names. With 2 million preloaded users, a $270 million acquisition, and a presale offering 3,632% upside at $0.00998, it gives investors the rare chance to buy into a challenger before its marketing surge.
In a market where costs are climbing and patience for complicated UX is shrinking, Cold Wallet’s cashback model could be the mechanism that shifts user loyalty. If the plan works, MetaMask and Trust Wallet may find themselves facing a faster, more user-focused rival that began at scale.
Explore Cold Wallet Now:
Presale: https://purchase.coldwallet.com/
Website: https://coldwallet.com/
X: https://x.com/coldwalletapp
Telegram: https://t.me/ColdWalletAppOfficial
Crypto wallet Metamask Cold Wallet
