In a bid to achieve wider mainstream adoption of blockchain and cryptocurrency, eToro, the social trading platform, is making it cheaper than ever to invest in crypto assets.

The internationally renowned platform is currently serving over 10 million users across the world. The team behind it announced that the fees related to spreading trades on the platform would be reduced by over 50% for some of the supported crypto trades, including Bitcoin

eToro empowers its clients to invest in the assets they need, ranging from stocks to cryptocurrency and other digital assets. Through eToro users can buy easily, hold, sell assets and enjoy real-time portfolio monitoring. Moreover, the company shares its investment strategies with all registered users to improve their chances of being successful.

In a statement, the CEO of eToro - Yoni Assia, said that the company is committed to supporting and encouraging mass adoption of crypto assets. Furthermore, the company wants to provide easy access for investors to hold or trade cryptocurrency.  eToro has cut costs to enable the clients to keep more gains while trading digital assets.

The CEO also revealed that the initiative contributes to eToro’s aim and efforts to increase the mass awareness of blockchain and cryptocurrency benefits. Recently, the company sponsored around seven football clubs in the Premier league using Bitcoin.

As a globally recognized company, eToro offers its customers a chance to invest in over 12 cryptocurrencies. That includes Bitcoin, Bitcoin Cash, Ethereum, Ethereum Classic, Litecoin, XRP, Stellar, Dash, EOS, NEO, IOTA, and Cardano.

The company also offers support to various trading pairs that facilitate crypto-to-fiat exchanges, as well as crypto-to-crypto exchanges. eToro is also aiming to expand its operations in the industry using a crypto-only exchange to enable more trading options in the future.

Assia remains positive about the potential of cryptocurrency and other related assets, despite the level of volatility associated. Also, he stated that the company is committed to raising awareness among investors about the potential of blockchain technology. In his statement, he admitted that even though crypto assets are not universally suitable for all investors, it has a role to play in a long-term diversified portfolio.

In the statement, Assia said that cryptocurrency is the new reality that will lead to a future where all assets will be tokenized - the first step to a new beginning.

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