04 Jul 2025
Rugby Fans, Don’t Miss This: Seattle Seawolves Go All-In on Web3 With BlockDAG as It Raises $329M in Presale
BlockDAG’s rapid ascent in 2025 is now extending beyond crypto circles into mainstream sports, as demonstrated by its latest move. The Seattle Seawolves, one of Major League Rugby’s top franchises, have partnered with BlockDAG as their Official Blockchain Partner for the 2025 season. This collaboration blends Web3 utility with sports loyalty, forming a strategic alliance aimed at enhancing fan engagement through blockchain.
Founded in 2017, the Seattle Seawolves are two-time MLR champions and founding members of the league. Known for their competitive consistency and a strong local following, the team embodies values like discipline and resilience, which closely align with BlockDAG’s emphasis on infrastructure and user-focused growth in the crypto space.
But this isn’t just a branding play. The partnership introduces a new model where blockchain becomes a direct part of how fans interact with their favorite team, bringing functionality and digital ownership into the foreground.
How Web3 Tools Will Power Fan Participation
A central element of the partnership is the introduction of blockchain-enabled fan assets, including NFTs and fan tokens. These tools offer more than novelty; they’re built to serve as access points to exclusive features.
Fans will be able to collect, trade, and interact with digital memorabilia, vote in polls, and unlock unique team experiences. Imagine owning a pivotal match-winning try in digital form, or gaining access to exclusive sessions with players through token-based participation. These mechanisms place fans at the center of the team’s digital strategy in a practical and rewarding way.
Nicolaas van den Bergh, Chief Marketing Officer at BlockDAG, shared:
“This partnership will enable us to redefine fan experiences, fostering deeper connections built on trust, creativity, and interactive digital engagement.”
Content Campaign to Deepen Digital Engagement
Beyond asset ownership, the partnership will include a monthly co-branded content series across the Seawolves’ digital platforms. This ongoing series will include highlights, fan-driven segments, interviews, and community polls, all crafted to drive active fan participation.
In addition, content created by players will offer behind-the-scenes access that adds context and personal depth. From pre-game preparation to off-field moments, fans will gain a closer, more authentic view of team life.
This approach reflects BlockDAG’s broader principles; decentralization isn’t limited to tech architecture. It extends to how audiences are included, heard, and engaged through interactive digital channels.
Shared Purpose: Community Trust & Interactive Value
Shane Skinner, CEO of the Seattle Seawolves, emphasized the importance of the partnership:
“We are thrilled to partner with a leading blockchain innovator like BlockDAG to deliver immersive, digital-first experiences to our passionate fanbase.”
This collaboration represents more than surface-level innovation. It points to how the Seawolves plan to grow their digital identity while offering fans more meaningful engagement. For BlockDAG, it’s a calculated entry point into a trusted, established sports environment with a dedicated audience.
With over 200,000 BDAG holders and $329 million raised during its crypto presale, BlockDAG is moving beyond core infrastructure and into broader cultural territory, where branding, trust, and public presence matter just as much as code and scalability.
This move comes alongside a second July sports partnership with the Seattle Orcas of Major League Cricket. Together, these collaborations signal BlockDAG’s commitment to tapping into both domestic and global audiences, from rugby enthusiasts to cricket’s massive 2.5 billion fan base.
A Forward Move Into Mainstream Culture
The partnership between BlockDAG and the Seattle Seawolves isn’t just a media announcement; it’s a case study in how Web3 can integrate into everyday culture. Sports connect people emotionally. They create rituals, memories, and identity. Now, thanks to blockchain, those elements can also be digital, verifiable, and participatory.
As BlockDAG’s GLOBAL LAUNCH release approaches on August 11 and BDAG coins continue to be sold at $0.0016 until that date, the project is clearly steering beyond traditional crypto boundaries. Stadiums, fans, and athletes are becoming part of its long-term growth narrative.
For the Seawolves community, this is a chance to be part of a new era of engagement. For the wider blockchain space, it’s a clear message: BlockDAG is not only building infrastructure, it’s shaping how crypto connects with real-world culture.
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Website: https://blockdag.network
Telegram: https://t.me/blockDAGnetworkOfficial
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