Ksenia Kraewskaia

ICO Strategy Advisor, PhD

I am ICO Strategy Advisor, Expert in Marketing Strategy and Communications, Blockchain and GovTech, Expert in Marketing & Digital Marketing, PR + GR Advisor on financial markets (b2b, b2g, с2b) I was working as marketing and corporate communications leader (CMO) with over 15 years of professional experience. I was responsible for developing and executing PR and marketing strategy at companies like AdHive.tv, Tizen, and Symrise AG. Apart from my career in business, I was graduated from Tomsk State University and have PhD in Economical Behaviour and Sociology from Freiburg University (Germany) and held Adjunct Professor of Marketing&PR Communications position at the Freiburg University School of Business and Moscow Business School. I believe in strategic importance of blockchain for business. Thanks to indelible nature of blockchain transactions, all parties can trust each other. With blockchain you can be confident that contractual obligations are met all along the road. As history teaches us, this feature is especially important for financial transactions.