Social Media Manager I Outside-the-Box Strategies I Crowdfunding
With creativity, collaborative team management, storytelling and outside the box "guerrilla" ideas, Sathya guided PR and communications strategy for various Utopian Capital (UC) crowdfunding campaigns. Her expertise in SMM has enabled UC to reach desired targets. Frequency caps on the campaigns were set, the ads in the proper context and less-than-aggressive advertising were used causing the desired effects. A very important part of her PR campaign is community building, which she does by offering interesting content, working on social media channels and actively interacting with the target followers and influencers. She is a veteran in the use of all forms of media and communication to build, maintain and manage the reputation of Utopian Capital. She aptly defined target audiences in order to establish and maintain goodwill and understanding between UC and its public. As a PR officer, she monitors publicity and conducts research to find out the concerns and expectations of stakeholders, reporting and explaining the findings to management.