Selva Muthu Kumaran Viswanatha Murugesa Seshadri

Co Founder & CEO

Selvam is a seasoned professional in the domain of Supply Chain Management and Marketing. He is the 3rd generation member of the founding family of Butterfly Kitchen Appliances (, a leader and a household brand name in the Indian market. Butterfly is a publicly listed & traded company on the Indian National Stock Exchange (NSE) ( Symbol: Butterfly) and the Bombay Stock Exchange (BSE) (, Code: 517421), with a market capitalization of over INR 10 Billion (USD 150 million). He was actively involved in the operations of Butterfly before moving to entrepreneurial ventures. Selvam is an Engineer with a Master’s in Business Administration (MBA) from Purdue University ( He specialized in Supply Chain Management and Marketing in his Master’s studies, and worked with Dell in their SCM function before returning to India to handle his family business. At Butterfly, Selvam headed the Marketing and SCM domains and has been credited with growing business revenues from less than INR 650million (USD 10 million) to over INR 5 Billion (USD 75 million) in less than 7 years. He was instrumental in turning the company around to profitability through various marketing and pricing initiatives. He was a key member of the team that successfully raised a Private Equity investment of INR 1 Billion (USD 15 Million) from a large Indian PE firm. The PE has since exited the company through a secondary sale, striking great returns in the process. After a successful stint of 7 years with Butterfly, Selvam branched out to set his own SCM Company, H&S Supply Chain Services ( Within 3 years he has built an organization that now grosses over $3million in revenues, working with some of the top consumer product brands in India. He has very sharp business acumen and strives to build win-win relationships with all stakeholders. This has helped H&S to deliver profitability levels of more than 20% in a highly competitive market, and handsome returns (34% ROI) to its investors. Discovery was born out of the various problems that Selvam has directly encountered in Marketing and SCM, as a brand as well as a service provider. As Peter Thiel puts it, the best problems for a founder to work on are the ones she faces daily, not the ones she searches out. Selvam has a very deep understanding of the problems that Discovery sets out to solve. He understands the nuances of the problems and the value the solution adds to a client’s decision making processes. By virtue of his prior experience in working with investors across two very different industry segments Selvam has a clear understanding of the expectations of the investor community. He holds their interest in high stead. He practices very high levels of transparency and ethics, and is a firm believer in handling investor’s trust and confidence with utmost care and respect.

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