Simon holds a Master’s degree in ‘Commercialization of Science and Technology’ from Adelaide University. Special interest in distributed computing and disruptive innovation strategy, particularly as a means to do something remedial in relation to the Music Industry and Internet Advertising. Background spans Advertising, Interactive Media, Music, Film and Video GM then Managing Director of Australian Holographics for 6 years, (1992-1998) building an international reputation and clientele for the company, selling large format holographic-displays to Expo 93 in South Korea, Holographic-Billboards for the Singapore Military and installations throughout Asia and Europe. I am also a former Managing Director with OgilvyInteractive in Shanghai, Alliance and Innovation Manager with DDB Digital in Sydney. Managing Director of Bittunes Pty. Ltd. (Australia) and Edgelogic Ltd. (UK). Bittunes is an global content trading platform that incentivizes music fans to become a new distribution channel for Independent music, in partnership with Independent artists, and indie Labels. Once fully commercialized Bittunes would then provide the platform for ongoing related ventures, utilizing unique IP developed by Edgelogic.