A passionate storyteller and blockchain specialist possessing the strong work ethic and broad, high-level skills required for superior Content Marketing. I am an award-winning former TV news journalist with corporate experience in Public Relations and Marketing. Technically and editorially savvy, I thrive on every opportunity to create imaginative writing and visuals that slice through the clutter. In my current position as Communications Director for LaneAxis Virtual Freight Management, I am responsible for crafting and editing written and visual content targeting key demographics for the LaneAxis platform. Presently I am leading a global marketing campaign to raise awareness and engagement for the LaneAxis Shipper-to-Carrier direct blockchain project and token sale. LaneAxis is driving the future of transportation by building a Shipper to Carrier Direct Optimization Blockchain powered by smart contracts. The LaneAxis Blockchain ledger will serve as an airtight and immutable record of all freight transportation transactions, emerging as the most trusted source for business intelligence across the entire freight transportation landscape. The LaneAxis Blockchain offers a unique opportunity for the freight and logistics industries to create a cross-industry platform that can be shared between operators, shippers, carriers, regulators, and end users, to mutual benefit. They include immediate payment of drivers upon delivery; transparent and verifiable maintenance records; immediate and self-executing payments for things like fuel and parts; more efficient and fair processes for disputes over freight quality and claims; and carrier history and safety records stored on the blockchain’s immutable ledger. Customers can track routes, see delays and estimate delivery time down to the minute.