Arabdha Sudhir is the Marketing Director of Iconiq Lab. She has extensive creative marketing experience working with brands such as Coca Cola, IKEA and Euromiliones during her time at McCann Worldgroup. She was the Associate Director of Admissions at IE Business School where she developed the marketing strategies for the flagship programs of the Master’s in Management and the International MBA. She is the founder of the Master’s consulting platform, Get Your Masters, and worked as a Software Engineer at Robert Bosch. Arabdha holds a Bachelor’s in Technology and a Master’s in Management from the IE Business School.