Bruno Botelho

CMO of Traxia.co

Bruno is a blockchain and crypto enthusiast with experience in user-acquisition, sales funnel design and conversion rate optimization at agency and client side. Having moved to China in 2009 he worked as finance director of Cimpor Cimentos de Portugal, supply chain director of Votorantim Cimentos and managing partner of Sales Engine Online China, a performance marketing agency. He is now the CMO of Traxia (Liqease). Traxia is a B2B trade finance platform that allows SMEs to access short-term funding by using their accounts receivables as collateral. Institutional investors can buy and trade this newly created tokenized debt securities on a global market. Why people like it: - First project invested by Cardano (through Emurgo investment arm) - Targets a global $43 trillion market - First use-case with Porche Design in China