German Ramirez

Co-Founder and Chief Relevance Officer of THE RELEVANCE HOUSE - Blockchain and ICO Marketing, Communications, Community, Strategy and Storytelling

Digital pioneer and entrepreneurial mind with over 20 years of experience and a proven international track record of creating and building leading concepts, ideas, brands, new products, as well as delivering fully integrated marketing and communication campaigns that generate outstanding results. Passionate, creative out-of-the-box thinker, who pioneers new business fields and markets, acting upon consumer insights and responding to market trends. Dedicated and inspirational leader that recruits, builds and coaches international multifunctional high performing teams. Book author and seasoned speaker in conferences and seminars, on topics like digital transformation and social media, marketing strategies, Blockchain, digital marketing and innovation. Areas of expertise include: • ICO & Start-up Marketing • Blockchain • Marketing strategy • Storytelling • Community Management • Brand creation and development • Digital Marketing • Integrated omni-channel communication campaigns • Digital channel, content and dialogue strategy • Social media • Innovation and new product/business development • Entrepreneurship and start-ups • Personal branding • Event and conferences moderation, facilitation of workshops • Public speaker • Author