John Lewis

Chief Marketing Officer

John Lewis is a world leading expert in performance based digital marketing within the blockchain and fintech sectors. As a successful serial entrepreneur, John has cofounded winning international brands such as CONVERSION PROS, TokenTarget, AFFILICHAIN and AdexChain in which he now plays an active director level role. Trusted by the highest performing blockchain projects, banks, forex and fintech companies, he has successfully managed all aspects of their marketing operations. This includes search, affiliate marketing, display & email marketing, ROI analysis, technology development, video production, business development and strategic planning. With a penchant for blockchain John has a proven track record of exceeding ICO token raises including 31+ million for the famed trade.io exchange amongst others. Staying up to date on the latest regulations and restrictions within the crypto industry, John’s forward thinking approach is seeing ICOs and Blockchain brands succeed despite the challenges they face. With a focus on tangible, transparent results, John is again leading the way with revolutionary new ROI based optimisation. John manages several digital marketing teams which include the industry’s leading brand development, marcoms specialists, content writers, videographers, digital specialists and social media managers. With a dynamic, cutting edge approach, John has spoken at numerous marketing events, provided advice to leading financial services brands and masterminded the marketing of the most successful financial business to business expo in the world - the iFXEXPO.