While getting her masters degree in PR Ksenija started her career in Sanoma Magazines as Marketing Manager for special projects: City Racing (F1 cars) and Top Gear Live show. Ksenija then, set on a path to gain further experience: developed an ad. campaign for Israel Ministry of Tourism, helped with the launch of iOS applications and consulted marketing. Ksenija discovered blockchain, cryptocurrencies, and ICOs in 2016. That interest led to a Marketing Manager position at TO THE MOON LAB and subsequently PROOF OF TOSS.