Lianne Byrne

Comms Strategist/ Crypto ICO Marketer

I'm an all-round digital native and geek who's worked across the Media and Entertainment, Venture Capital, ICO/Cryptocurrency, Charity, Financial Services, Retail, IT and Service industries. I have 15+ years experience and passionate about putting the audience at the centre of the strategy. Key skills include: - strategic and thorough understanding of the digital media space, cryptocurrency and the ICO world - extensive experience devising and implementing small, medium and enterprise digital and social media strategies. - built large social communities through robust content strategies - execution of direct response campaigns with Facebook, Twitter and Google - content planning and strategy - communication, marketing and fundraising across all digital channels - building large online communities. - managing large digital promotional budgets - metrics as part of a cohesive strategy - UX ability and empathy for the end user - thorough understanding of the marketing automation, inbound, analytics and social software space having procured this software at an enterprise level. - turning customer data into buyer personas - a natural problem solver - big picture thinker - creator - high degree of curiosity - articulate, self-aware and confident communicator - skilled in cultivating positive relationships - collaborative team player - vast experience in delivering strong performance

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