Marketing Team Lead at eCoinomic I have 15 years of marketing experience and over 4 years of experience working with fintech projects. I know all the subtleties of traditional offline marketing. My professional portfolio includes developing 6 companies from different industries: providing full marketing support to launch retail chain; creating brand and corporate identities; developing ATL / BTL promotional strategies for sales departments; organizing events and exhibitions. Nevertheless, my true passion is digital marketing. Over the last few years, I have been involved in creating and developing over 25 successful digital projects in B2B and B2C segments. In my marketing, I fully rely on numbers: market monitoring, competitive analysis, advertising campaign performance indicators, attendance, conversion and sales statistics.