Serkan brings his strategic planning background into the digital product world. He has been heading Hipo’s user experience and product strategy efforts for the past 5 years and has lent his expertise on a variety of great projects like Moment, Chroma, and ALB Forex. Serkan is responsible for the design reviews, UX and overall management of product design. His expertise on which paths to take. His aim is to make sure the core ideas that the project is based on are solid, and the users flow through the product effortlessly.