Tom Kelly

Advisor

Greater Los Angeles Area E-Luminate Consulting was founded to provide brands with unbiased, professional and strategic coaching through the complex programmatic and digital advertising landscape. Programmatic advertising has massive benefits and is quickly becoming the dominate advertising channel for brands, but the road to success is littered with landmines that put both your brand's reputation, and your advertising dollars at risk. These pitfalls are well known and frequent industry headlines - fraud, quality, privacy, quickly changing policy and a marketplace that is way too cluttered - just to name a few of the challenges. What brands need expert, professional, and unbiased help. I saw this need develop first hand. Prior to founding E-Luminate Consulting, I spent 12 years at one of the largest ad tech stacks, where I lead The US Programmatic Sales Team. Over my tenure there, our team built strong relationships with brands by educating and consulting their teams through the space, but our ability to do that was limited. As sales professionals representing a single technology vendor, our incentives did not always align to the success metrics of the brands. Our opinions were biased, and the technology we had at our disposal was limited. There was a huge hole in the market that needed to be filled - brands need experts on their side, experts that don't represent specific technologies and don't have competing interests, or earn "kickbacks"​ on media deals. I founded E-Luminate Consulting to fill this exact need. We are here for you and only you. Let us illuminate your path to success.