Vitalii Sydorenko

Product Marketing Manager / Associate ICO Adviser

Overall summary of my expertise: Marketing Management - Developing the marketing strategy for the company in line with company objectives - Managing all marketing for the company and activities within the marketing department - Creation and publication of all marketing materials in line with marketing plan: articles, descriptions, e-mails, banners etc. - Managing SEO campaign - Negotiations and Collaboration with digital media resources - Running Performance Marketing campaigns (CPA, CPI) - Running CPM, CPC campaigns using Google Adwords, Facebook Ads, etc. - Calculation and analysis the basic marketing campaign effectiveness indicators: CTR, CR, ROI etc. Product Management - Management of Product development lifecycle: design, development, go-to-market - Management of cross functional team within Web or Mobile application development - Agile Project management - UI/UX Development - Business analysis Cryptocurrency Market Analysis - Analysis of existing cryptocurrencies - ICO Analysis - Trading on biggest Crypto Exchanges