DATA is a decentralized AI-powered trust alliance. The main reason for creating such technology is focused on resolving a major problem of the virtual world related to the untrustful environment in the digital ecosystem. Applying the blockchain technology and the AI plowing on deep learning is the base and central focus of the technology. Those attributes can set the standard to ensure the decentralization of the least risky and potentially vulnerable information data flow and storage requirement. This strategy will ensure that every player in the community becomes the ultimate winner. The DATA project uses a technology which accesses the root of the fraud at its core. This integration ensures that every participant in the ecosystem is motivated to "do good." The developing team's idea is to build up a system of reward technology which incentivizes end users with their attention contribution and publishers with pruning their sell-side inventory. Amongst the general purposes of this technology is to solve problems of the virtual community narrowly related to severe Ad Frauds, limitation of centralized Internet advertising bureau, monetization, and user experience dilemma. The DATA platform maintains a new kind of technology enabling a safe environment.