Austria Pioneers Advertising with Blockchain Technology

ANTO – The Austrian National Tourist Office, is reinventing its digital advertising strategy by becoming one of the first to run a blockchain-based ad campaign.

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ANTO joins the Ethereum-based ad platform AdBank for the pilot project. AdBank’s mission is to provide lower advertising fees, eliminate the advertising mediators who tend to misuse their power.

Furthermore, by running its ADB token, the platform is designed to battle advertising fraud levels, which currently costs advertisers around the world $51 million a day.

The innovative advertising campaign has managed to attract an influential partner in the face of Red Bull Media House, which will provide inventory. Red Bull joined the campaign after visiting the headquarters of AdBank in Salzburg, Austria.

Angela Dodaro, CMO and Co-founder of AdBank, announced that she is excited to see that a country like Austria is successfully embracing the abilities of blockchain technology and is prosperously applying it in the advertising industry.

The level of transparency between the advertiser and the publisher is unprecedented. The campaign is one of the few instances where advertisers can be sure where their money goes.

A conducted research found that programmatic digital ad networks take an average of 48 cents from each dollar before reporting ad frauds. However, it is clear that bots power 56 percent of all website traffic.

The implementation of blockchain technology in advertising can help both a corporation and a small business. Thus, advertisers can understand how much of their budget actually reach the desired audience.

Michael Scheunch, Head of Brand Management for ANTO, revealed that the team is actively positioning Austria as a leading destination in the world. In the pilot with AdBank, the company will hopefully overcome many of the difficulties encountered in regular online advertising.

In March, AdBank completed its blockchain-based payment protocol, which works in combination with anti-fraud Artificial Intelligence (AI).

Governments around the world spent $203 billion in 2016 to promote tourism in their own countries. Advertising fraud costs the tourism industry billions per year. ANTO is one of the first travel-focused partners in which advertisers can get the control they deserve.

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